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Top 10 New AdWords Features Of 2017
Unlike 2016, Google wasn’t quite on such a rampage to release new AdWords features in 2017. Obviously, wrapping up and launching the new AdWords interface is a big undertaking and has diverted some...
View ArticleWhich PPC Management Fee Structure Is Right For You?
A big part of assessing what agency or consultant to use includes their pricing model. In this post, I’ll discuss the most common PPC pricing models and the pros and cons for each. While there are a...
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New Gmail Ads Remarketing Campaigns
A while back, Google removed our ability to target email domains with Gmail ads. This, effectively, put the kibosh on targeting your competitors’ user base. Now Google is giving us a little something...
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How To Target In-Market Audiences In AdWords Search Campaigns
In-Market Audiences for Search was announced by Google last May. They’ve finally gotten around to releasing the new feature (currently in open beta), and it’s a good one! Today I’m going to discuss a...
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PPC Agency Vs. Freelancer Vs. DIY
Today I’m going to tackle the age-old question of whether you should manage your PPC (pay-per-click) advertising in-house, outsource to a freelancer, or outsource to an agency. What’s best for your...
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How To Perform AdWords Competitive Analysis
We all want to know what our competitors are up to on AdWords, right? There are 3rd party tools and Google’s own auction insights report to assist you with AdWords competitive analysis. Today I’m going...
View ArticleTalking Online Marketing With Tyler From “The DL”
I recently sat down with Tyler Roberson from Diesel Laptops (brilliant longtime client) to discuss online marketing for their “The DL” podcast. The original post with podcast summary is available on...
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PPC Marketing & COVID-19
It’s a tough time for everyone during COVID-19, and clearly our top priority has to be the preservation of human life. If you’re a small business owner/manager, you’re probably among the group that’s...
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Ad Agencies and Security Matters
Have you spent any time to think about what your agency is doing with your intellectual property? Who, exactly, has access to your ads account, website, and customer data? And, what does your agency do...
View ArticleApple’s Privacy Update Impact to Facebook Ads Round Table
I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple’s iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other...
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